Bright ideas for marketing and advertising

Welcome to ad designs by The Artworks

Telephone: 01663 745070

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VITAL DO’S & DON’TS FOR MAGAZINE, NEWSPAPER & TELEPHONE DIRECTORY ADVERTISING

Do take more time designing your advert than booking the space. It’s the easiest thing in the world to book advertising space, but getting your advert right is what really matters. The universal problem with advertising is that in almost all cases it is rarely the media that is the problem, it’s the message.

A. ADVERTS FOR ACCOUNTANTS

Do seriously consider a smaller advert! Sounds crazy? But not if your advert is designed right. Smaller adverts afford the visual communicator the opportunity to try approaches that wouldn’t be as effective in a large advert. A series of small ads for instance instead of one full page, peppered throughout let’s say the very competitive plumbers section of Yellow Pages will capture the readers attention. Yes, that’s all very well I hear you say but I need to get to the front of the section. To get to the front of the section Yellow Pages advise to put 6 A’s in front of your company name. But if they are advising everyone how can your advert guarantee to appear at the front of the section? This is madness. In fact, the 6 A’s positioning system was featured on a recent edition of the Graham Norton Show. Graham phoned a company from the Yellow Pages and asked whether that was AAAAAA Plumbing Services. “Yes it is.” came the reply. To which Graham Norton replied “Oh I’m awfully sorry, I was looking for AAA Plumbing Services.” Funny! But even more of a concern is the number of companies featured on consumer protection programs such as Watch Dog and Rogue Traders with company names that start with A1 ... so avoid it like the plague. If you want to get to the front of a section go in Thomson Local where you are guaranteed to get to the front if you’ve booked the largest advert. Simple really.

We hope you enjoy the simplicity of this site. It’s just seven, simple and easy to navigate pages crammed full of ideas and advice on how to get the best from your advertising and marketing.


Located in The Peak District, England, The Artworks is an established design studio created in 1983. We’ve been creative ever since! Though the majority of our clients are UK based we have a significant number of international clients throughout Europe, the USA, Australia and New Zealand. 


We have over 30 years experience in designing effective adverts for national & regional newspapers, magazines, websites and all UK telephone directories. In fact we estimate that we have produced close to thirty thousand adverts since our conception.


Our award winning design service is used by small enterprises, large blue chip companies and advertising sales personnel from all the major publishing companies. Our goal in life is quite simply to produce adverts that get a better response. Check what your competition is doing, then take steps to do something more creative and dramatic with ad designs by the Artworks.


As you may well appreciate the cost of producing quality finished artwork for a directory, newspaper or magazine may sometimes dissuade you from undertaking an essential part of your marketing operation. If you have found this to be the case then do not hesitate to contact us.
For example we can produce for you a quality 60mm x 64mm advert like the 15 samples below from only £95.


This all inclusive fee includes a free design service ... subject to availability.


For other sizes and prices please call Mike on 01663 745070 for an advert that is produced quickly, is economical and is full of impact. Alternatively please email Mike at mike.greensmith@btconnect.com

A. ADVERTS FOR ALARM COMPANIES, AUCTIONEERS, ACCIDENT AND PERSONAL INJURY SOLICITORS

Do also consider going at the back of a competitive section. If your section in Yellow Pages is competitive with lots of companies using the 6 A’s positioning system, simply book two small ads in the same section. One ad with 6 A’s and another with 6 Z’s. With your 6 Z’s advert use the headline “It’s true. The best is always saved until last!”

In a hurry?

Don't press the

panic button.

Press the phone button!

B. ADVERTS FOR BATHROOMS, HOT TUBS AND BEDS

Don’t concentrate too much on the features of your product or service, highlight instead the benefits to your target audience. By all means try and list as many of the features as possible as people are looking for information, but most importantly if you are a locksmith for example use a headline such as “WE’LL FIX IT NOW!”

B. ADVERTS FOR BIKE SHOPS, BUILDERS AND BOUNCY CASTLES

C. ADVERTS FOR COURIERS, CONCRETE, CCTV & CARPET CLEANERS

Do use unusual images. In directory advertising you are right up against your competition. If you are a conservatory company for example don’t use a headline saying “CONSERVATORIES” with a large picture of a conservatory because you are in the conservatories section anyway and you’ve just wasted a third of the costly space of your ad. Instead of a picture of a conservatory simply use a picture of a goldfish bowl with an oversize goldfish in it!

C. ADVERTS FOR CONSERVATORIES & DOUBLE GLAZING, CONSTRUCTION, CHIMNEY SWEEP AND CARAVAN MOVERS

D. ADVERTS FOR DEBT ADVISERS, DIY STORE, DISCOS, DENTISTS (AND CARAVANS)

D. ADVERTS FOR DRY CLEANERS, DRIVING SCHOOLS, DECORATORS, DIY, DRYING EQUIPMENT, DOOR REPAIRS, DEBT COLLECTION, DRAINS & DAMP PROOFING

E. ADVERTS FOR EXHAUSTS, ELECTRICIANS & EMPLOYMENT BUREAU

F. ADVERTS FOR FERTILITY CLINIC, FLORISTS, FORK LIFT TRUCKS & EXCAVATORS

G. ADVERTS FOR GLASS MERCHANTS, GARDEN CENTRES & GARAGES

ALL DESIGNS ARE COPYRIGHTED

All ad designs are licensed to regional areas throughout the UK.

To create a stunning advert or to adapt a design seen here for your company in your region please call 01663 745070.

PRINTED MEDIA  YELLOW PAGES   BROCHURES & FOLDERS   START-UPS   LEAFLETS & MAILERS   WEB DESIGN & SEO   VEHICLE LIVERY   LOGOS   TESTIMONIALS   SAME DAY & 24 HOUR SERVICE   FREE COFFEE & ADVERT EVALUATION   A STORE FULL OF IDEAS

,

,

Be innovative. Be creative. Be cost effective. Be sure you contact the Artworks for some really bright ideas.

David Hold - BARRONS CARAVANS

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,

They do some really juicy work

Stuart Bingham - TAMESIDE SPORTS TRUST

WE HAVE OVER 30 YEARS EXPERIENCE IN CREATING ADVERTS FOR EVERY TYPE OF PUBLICATION AND EVERY TYPE OF BUSINESS INCLUDING:

A. Adverts for Abattoirs, Abortion Advice, Abrasive Materials, Abseiling, Access Equipment, Accident Claims & Insurance, Accident Investigation, Accident Management, Accommodation, Accountants, Acoustic Engineers, Activity Holidays, Acupuncture, Addiction Rehabilitation, Adhesives, Adoption & Fostering, Adult Education Centres, Advertising, Aerials, After School Care, Air Compressors, Air Conditioning, Aircraft Charter, Airlines, Airport Transfers, Antique Dealers, Aquarium, Architectural, Aromatherapy, Art & Craft, Art Galleries, Artists,Asbestos, Asphalt & Macadam, Attractions, Auctioneers & Valuers, Audio Electricians, Audio-Visual.

B. Adverts for Baby & Nursery Equipment, Baby Sitters, Bag Suppliers, Bakery, Balloons, Banks, Barbers, Barristers, Bathroom, Beauty Consultants, Beauty Products, Beauty Salons, Bedroom Fitters, Bingo Halls,Births Marriages & Deaths, Blast Cleaning, Blinds, Boarding Kennels, Boats, Boilers, Book-keeping Services, Books, Booksellers, Bouncy Castles, Bowling Centres, Boxes, Brake & Clutch, Breakdown & Recovery, Bricklaying, Bridal Shops, Broadband Services, Builders, Burglar & Intruder Alarm Systems, Bus & Coach Stations, Business Centre, Business Management Consultants, Business & Trade Organisations, Business Transfer Agents, Butchers.

C. Adverts for Cabinet Makers,Call Centres, Calligraphers, Camping Equipment, Cane Goods, CarAccessories, Car Auctions, Car Body Repairs, Car Breakdown & Recovery, Car Credit & Finance, Car Dealers, Car Hire, Car Imports, Car Rental, Car Security,Car Transportation, Car Upholsterers,Car & Truck Leasing, Car Valet Services, Caravan Accessories, Card & Poster Shops, Career Guidance, Carpets & Rugs, Casinos, Catalogue, Caterers, CCTV & Video, Cemeteries, Central Heating, Charities Cheque Cashing, Childcare, Childminders, Children’s Homes, Children’s Entertainers, Chimney Building, Chimney Sweeps, Chiropodists, Cinemas, Cladding, Claims, Cleaning Services, Clinics, Clocks & Watches, Clothes Shops, Clubs & Associations, Coach Hire, Coal, Compensation, Computer Maintenance & Repair, Computer Training, Confectionery, Conference Centres, Conservatories Consultants, Conservatories, Cookers, Corporate Entertainment, Cosmetic Dentistry, Cosmetic Surgery, Counselling, Courier & Messenger Services, Credit & Finance, Curtain Retailers, Cycle Shops.

D. Adverts for Damp & Dry Rot, Dance & Ballet Wear, Dancing Schools, Dating Services, Day Centres, Debt Advice, Decorators, Demolition, Dentists, Design Consultants, Designers, Dieticians, Direct Mail, Disability, Disco, Discount Centres, Distilleries, Divers, Doctors, Dog Training, Domestic Appliances, Door & Window Furniture, Doors & Shutters, Double Glazing, Drains, Driving Schools, Drug Misuse, Drug Stores, Dry Cleaners, DVD & Video, Dyslexia.

E. Adverts for Education Agencies, Educational Services, Electrical Goods Sales, Electrical Heating Equipment, Electricians, Engineers, Entertainment, Equity Release, Estate Agents, Excavation & Groundwork Contractors, Exhaust & Shock Absorbers, Exhibition & Event Organisers, Export & Import.

F. Adverts for Fabric Shops, Family Planning, Fan Clubs, Fancy Dress Shops, Farm Shops, Fascias, Fashion Accessories, Fast Food, Fence Gate & Barrier, Ferries, Film Studios, Finance Brokers, Fireplaces & Mantelpieces, Firework Stockists, Fish & Chip Shops, Fishing Equipment, Floor Coverings, Flooring -Wood & Laminate, Florists, Flowers & Shrubs, Flying Schools, Football Grounds, Foot Care, Fork Lift Trucks, French Polishing, Function & Banqueting, Funeral Directors, Furniture.

G. Adverts for Games Shops,Garage Conversions, Garage Doors, Garage Mechanics, Garden Centres & Nurseries, Garden Design, Garden Sheds, Gardening, Gas Appliances, Gas Companies, Gas Installers, Gates, Glass, Glass Boarding, Glass Engravers, Glass Merchants, Glaziers, Golf Courses & Clubs, Golf Driving Ranges, Golf Equipment & Supplies, Graffiti Removal, Granite Worktops, Guest Houses, Gunsmiths, Guttering Services.

H. Adverts for Hairdressers, Handyman Services, Hardware, Hat Shops, Health Clubs, Hearing Aids, Heating Appliances, Heating Contractors & Consultants, Helplines Family, Herbalists, Hi-Fi & Audio Systems, Hire Centres Holidays, Home Care, Home Improvement, Home Inspection, Home Support, Homeopathic Practitioners, Horse Trainers, Horticultural Equipment & Supplies, Hospices, Hospitals, Hostels, Hotel Booking Agencies, Hotel & Restaurant Equipment, Hotels, House Builders, House Clearances, Household Stores, Housing Associations, Human Resources, Hygiene & Cleansing Services, Hypnotherapists.

I. Adverts for Ice Cream Parlours, Immigration Advice & Services, Information Services, Insolvency, Insulation Materials, Insurance, Insurance Car & Motor, Insurance Commercial & Van, Insurance Health, Insurance Home, Interior Designers & Furnishers, Internet Cafes, Internet Services, Investment Consultants, Ironing & Home Laundry Services.

J. Adverts for Janitorial Equipment & Supplies, Jewellers, Joiners & Carpenters.

K. Adverts for Karting, Key Cutting, Kitchen Planners, Kitchen Ware.

L. Adverts for Labels & Tags, Ladders, Laminations & Encapsulation, Landscape, Language, Laser Eye Treatment, Laundries & Laundrettes, Laundry & Dry Cleaning, Lawnmowers & Garden Machinery, Leaded Lights, Leasing Services, Leather Goods, Legal Services, Leisure & Recreation Centres, Letting Agents, Libraries, Life Assurance, Life Coaching, Lifts, Lighting, Limousine Hire, Lingerie & Hosiery, Loans & Debt, Locksmiths, Lofts, Luggage.

M. Adverts for Mail Order & Catalogue Shopping, Marble Specialists, Marinas & Boat Moorings, Market Research, Marketing Consultants, Marquees, Mediation, Menswear Hire, Mental Health Centres, Microwave Ovens, Midwives, Mini Buses Hire & Leasing, Mini Cabs,Mobile Homes, Mobile Phones, Mobility Equipment, Model Makers, Model Shops, Modelling Agencies, Monumental Masons, Mortgage Brokers, MOT, Motor Cycle Repairs, Motor Cycles & Scooters, Museums, Music.

N. Adverts for Nails, Nanny Agencies, Newsagents, Nurseries & Creches, Nursing Homes, Nutrition & Health.

O. Adverts for Occupational Therapists, Office Equipment, Office Rental, Office Stationery, Opticians, Organic Goods, Orthodontists, Osteopaths,

Outdoor Clothing & Equipment, Outdoor Pursuits, Overseas Property Agents.

P. Adverts for Packaging & Wrapping, Packers, Paging Systems, Paintball Games, Painters & Decorators, Painting Contractors, Pallets Crates & Packing Cases, Paper & Board Supplies, Parks & Gardens, Party Goods & Novelties, Party Organisers,Patent Agents, Paving & Driveway, Pawnbrokers, Pensions,Pest & Vermin, Pet Services, Petrol Filling Stations, Photo & Digital, Photocopiers, Photographers, Physiotherapists, Picture & Photo Framing, Pine Furniture, Pipelines,Pizza Delivery, Places of Worship, Plant & Machinery Hire, Plasterers, Plumbers, Police, Political Parties, Polythene & Plastic Sheeting Supplies, Post Office Services, Potato Merchants, Powder Coatings, Power Tools, Precision Engineers, Print Finishers, Printers, Probation Services, Project Management, Promotional Items, Property Development, Property Maintenance, Property Shops, Psychotherapists, Public Houses Bars & Inns, Public Relations, Publishers.

Q. Adverts for Quantity Surveyors, Quarries.

R. Adverts for Racecourses & Tracks, Radio & Television Stations,Railways, Record Companies, Recording Equipment,Recycling & Disposal, Reflexologists, Refrigerators, Religious Organisations, Relocation Services Removals, Residential Care Homes, Restaurants, Rugs, Riding Schools, Road Surfacing, Rollers Shutters, Roofing Services.

S. Adverts for Saddlery & Riding Wear, Safes & Vaults, Sailing Schools, Sales Promotion Consultants, Salvage Dealers, Sand & Gravel, Sandwich Delivery, Sanitary Services, Satellite & Digital, Sauna & Sunbed, Scaffolding, Schools & Colleges, Scrap Metal Merchants, Screen Printers, Secondhand Shops, Security Services, Sex Shops, Shoe Shops, Shop Fitters, Skips, Snooker Billiards & Pool Halls, Social Services, Soft Furnishings, Solariums, Solicitors, Stairlifts, Stockbrokers, Stone Cleaning, Stonemasons, Storage, Supermarkets, Surgeons, Surveyors, Swimming Pools.

T. Adverts for Take Away FoodShops, Tailors, Taxis, T-ShirtPrinting, Telecommunications, Television, Tennis Courts, Textile Merchants, Theatres, Ticket Agencies, Tile Stockists, Timber, Tool & Equipment Hire, Tour Operators, Town Planning, Toy Libraries, Toy Shops, Trade Associations, Trade Unions, Trailers, Train Stations, Training Consultants, Training Services, Travel, Tree Work & Forestry, Trophies Medals, Tuition, Turf & Soil, Tyres.

U. Adverts for Umbrellas & Walking Sticks, Underwriters, Uniforms & Staff Wear, Universities & Medical Schools, Upholsterers, Utility Brokers. V. Adverts for Valet Services, Van & Truck Hire, Vending Machines, Veterinary, Videoconferencing, Video Filming, Visitor Centre.

W. Adverts for Wallpaper, Washing Machine Repairs, Waste Disposal, Water Treatment, Water Sports, Web Site, Wedding, Welders, Wildlife Parks, Window Frames, Windscreen Services, Wine Bars, Woodworking, Woodworm Control, Wrought Ironwork.

Y. Adverts for Yoga, Youth Hostels, Youth Organisations & Centres. Z. Adverts for Zoos.

WELCOME

48 HOUR SERVICE

Our introductory service is

FREE, fast and effective.

By free, we mean you do not get charged one penny if you don't like the design.

By fast, we mean a 48 hour service ...how many times have you found designers that produce work that fast? (Please call first to confirm your deadline.)

And by effective, we mean it works!

Want to know more? Simply call or e-mail us.

And after using us once you'll discover why more and more companies call us unbeatable.

"I demand a seriously good response to my advertising.  That's why I rely on a seriously good design company.

No bullshit.  No waiting.  No high fees.  No wonder more companies choose The Artworks.”

M. Bowers - HOME & COUNTY MORTGAGES


"A small ad is the most hardworking economical and efficient company representative you'll ever have, so if you want to look good on paper, contact The Artworks for the ultimate marketing service."

N. Cawkell - National Sales YELLOW PAGES


"With a “no obligation” introductory free design service, what have you got to lose?"

M. Kenyon - Director CLINGFOIL


"Simply Brilliant!"

  1. K.Newton - RV SUPPLIES


“Pure design poetry!”

M. Goldsworthy - Famous Pacific Shipping


"A superb company of designers."

M. Jennings CHESTERGATE WOOD SUPPLIES


"For quality and price you won't find a company to beat them."

N. Howard COLOURFOLIO


"The Artworks created a stunning advert with impact and style resulting in a significantly increased response rate from my advertising."

T. Marsh - BROADOAK WEDDING CARS


"When I first saw your work I was amazed at the low cost for such quality work.  But I was even more amazed at the increase in response from my national press and directory advertising."

A. Fudge - Director ACTION BIKES


"Our advert stands out like a beacon in a sea of mediocrity"

P. Shaw - Director ENCHANTE CURTAINS


"The ad looks brilliant.  The response is even better"

A. Webb - GROVEWOOD WINDOWS


"Thank you for helping us to create the professional image we are trying to convey"

B. Wright - CAPITAL BREAKS


"You were right.  We reduced the size of our advert by half and the response rate was better.  Common sense really, if you can design an advert that stands out, and you certainly did that"

J.  Rosson - CITY CLOCKS


"The money we saved with a smaller advert allowed us to increase our coverage in other publications. 

A brilliant service.  I've used them for years"

Dave - CANE HOUSE


"Unlike others who claim to be design specialists, you really do create some stunning work"

I. Casson - REDDISH BEDS


"I learnt more from your free consultation than I have done from a lifetime of free lunches.  I recommend them to everyone apart from my competition"

Peter - ENCORE ENCAPSULATION

BEST ADVERT

OF THE YEAR

Below is our personal favourite. Quite simply because it needed to leap off the page in the most competitive plumbers section of the Yellow Pages

... it certainly did that!

TOP TEN LEISURE

VEHICLE ADVERTS

Click below to view a 10 second loop of our

TOP TEN SOLICITORS ADVERT DESIGNS

Click below to view a 10 second loop of our

C. ADVERTS FOR CATERERS, CLOTHING, COMPUTERS, COSMETIC SURGEONS & CLEANERS

TESTIMONIALS

F. ADVERTS FOR FINANCE, FURNISHINGS, FLOORING AND FLOWER SHOPS

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,

Like Apple, the core of their success is that they simply think different!

S. Bate - PRINT APPROVED

Do make the next steps you would like the consumer to take incredibly obvious and as easy as possible in your ad. Make it clear how they can obtain what you are selling, and give them some motivation to do it quickly. Limited offers are a great way of stimulating short term interest. Once the potential customer makes the next move they have entered your purchase arena.

LOGOS

The Artworks,

149 Kinder Road, Hayfield,

High Peak SK22 2LE England.

Tel/Fax: 01663 745070

www.addesigns.co.uk

email: mike.greensmith@btconnect.com

PRINTED MEDIA  YELLOW PAGES   BROCHURES & FOLDERS   START-UPS   LEAFLETS & MAILERS   POSTERS   POINT OF SALE   LOGOS & STATIONERY   WEB BANNERS   WEB DESIGN & SEO   VEHICLE LIVERY   SAME DAY & 24 HOUR SERVICE   FREE ADVERT EVALUATION

We aim to flabbergast our customers with impeccable service.

C. ADVERTS FOR CARAVANS AND CAR SHIPPING AGENTS

Don’t put a picture of your premises in the ad, unless your premises are up for sale. You are not selling the shop, you are trying to sell what’s inside your shop. But if you insist, take a picture with your staff lined up outside the premises to give the impression that it’s a local, established family orientated business.

G. ADVERTS FOR GARAGE DOOR REPAIRS

B. ADVERTS FOR BEDS AND MATTRESSES

BROCHURES

EXHIBITION POP UP STANDS

“A company that in the 1980‘s and 1990‘s ran on chaos in the morning, fear of looming deadlines in the afternoon and Carlsberg Special Brews in the evening (well, early afternoon actually for some) ... but we never missed a deadline, and in all of 17 years working with Mike he taught me one vital thing - I learned “how not to design.” Mike Greensmith is a true creative genius. Call Mike and he’ll no doubt give you a tongue-firmly-in-cheek, witty résumé, about our award winning radio scripts written with the assistance of Carlsbergs!”

Malc Cherry - GRAPHIC DESIGNER (Retired)

Sometimes trying to state the bleedin’ obvious to people is like pulling teeth.

Sorry for swearing but I’m only fluent in one language ... design. Too many people think that just because they buy a Mac they can call themselves graphic designers. They are suffering from delusions of design adequacy. You have to learn how to draw and design first. It takes years of creative experience and challenges. The computer won’t do it for you.

We have become lost in the latest technological advances in software, so much so that many have become design-lazy! I am not a great fan of the new global design economy. It seems all around me bankers and venture capitalists are coming up with new fangled business models, “weapons of mass financial deception” that are going to make us all millionaires.  Everyone except the creative folks.  The creative types in advertising and design, the ones who come up with the big ideas that give real value to products and services, are being ridiculously shortchanged.  They are being treated like burger flippers at McDonalds because these new-economy types are delirious with greed.  They are naive about marketing, yet at the same time so arrogant about it.  I hear things like “Forget about your unique idea, I want my click-through rates increased five fold, and if you can’t do it in less time and for less money I will find someone else who will!” Well, I am hopeful that this amateur hour of economies being run by corporate spivs and “delay and pray” politicians who speak with forked tongues is over.  With the recent global fraud on the financial markets reaching its nemesis the hype appears to be over, and when many of these “googlingprintingdot.commies” as I like to call them, are bankrupt or in jail for tax evasion and conning hard working taxpayers, we will be able to get to the business of maturing the new economy.  Of course, the best of the breed internet companies who don’t cut their prices to the bone at the expense of designers but have good business models with good business plans will prosper and continue to grow by using smart advertising and powerful design as opposed to cheap pedestrian template artwork.  This is where we come in.  And we can all get back to what we do best.

I see it already happening.  Internet types are quickly realising that your electronic customer-relationship marketing needs to offer a value beyond product and service. Beyond all the databases and invasive email programs, a marketer still needs to offer a brand personality that people can emotionally invest in.  And only great creative types can deliver that.  My intention here is not to disrespect new media folks or even venture capitalists and politicians. It is merely to give some respect back to the creative people, the creative work, and the creative process that has been discounted in the post boom economy delirium.

Creative people don’t look for the next opportunity.  The one we have in our hands now is the opportunity. We just have to look at it differently. In the words of Apple, “Think different” to create the opportunity. As designers we are always waiting for the perfect brief from the perfect client.

It almost never happens.

In the early days of my career I was often working on a job or project and saying “This is boring, let’s just deal with it and get it over with.  We’ll make the next one good” But whatever is on your desk right now, that’s the one.  Make it the best you possibly can. It may not be great, but at least you’ll have the satisfaction of knowing you did the best you possibly could, and you may learn something from it. And you’re always free to do an alternative that does satisfy your creative standards. Good briefs don’t just come along. Successful solutions are often made by people rebelling against bad briefs.

Phew, that was a nice little rant! Better stop now as I’m running out of room.

MIKE’S COLUMN

Just a little rant from

Mike @ The Artworks

(AKA Chief Crazy Horse)

Do consider an exhibition pop up stand to promote your product or service virtually anywhere.

We can produce graphics that can make your exhibition stand out from the rest. When designing your display stand, we suggest going for maximum impact with eye-catching images or a large background on the layout of your pop up stand. We recommend reducing text down to main key points with your brand, logo and key USP’s (Unique Selling Propositions) like the example above. Avoid design clutter keeping the design crisp, clean and simple.

Pop up stands have become a popular industry favourite and are a great way to create a professional backdrop for an exhibition display. They create a pretty much seamless graphic wall instantly to effectively promote your product or service.

The pop up stand consists of a lightweight frame which expands up to create a skeleton frame. This then holds the graphic or fabric panels in place creating what looks like a continuous seamless graphic display. The appeal of exhibition pop up display stands comes from their portability, ease of assembly and great value for money. They can be assembled in minutes and can be packed down for easy transportation, cutting down on transportation costs. Basically they can be used virtually anywhere. They are ideal for use at exhibitions, conferences, farmers markets, trade shows, sales meetings, reception areas, summer fetes, training events, retail outlets ... literally in any area where you want to promote your brand. Pop up stands are highly portable and can be packed away with ease. By attaching integrated accessories such as literature holders like the example above they can be your one simple answer for all your exhibition needs.

Do try and inject your personality into your ads, especially if you are a small business. When doing talks to groups of small business owners or working with them on their marketing, I tell them everything we do in business is marketing. Everything from how we answer the phone, to dealing with slow payers, to how we treat future and existing clients. Marketing is about more than attracting new customers to do business with us. It’s also about keeping, nurturing, and “wowing” the ones we have so they buy from us again and again and sing our praises to everyone they know.

Don’t knock your competition. It usually serves to publicise them rather than you. It may win attention, but the likelihood is that it won’t win sales.

Don’t ask the publication to do the advert for you. Remember, they are publishers, not advert designers.

Do try and look at your advert from every angle before publishing ... even upside down!

Don’t worry to much if you feel your product is mundane. Design is the process by which you have the opportunity to transform a mundane product or service into something more rewarding and more memorable. Try to assess each element of your service or product and better it. Design is not just an element of marketing, but a genuine source of competitive advantage, customer and employee satisfaction and loyalty and finally a route to higher profits. So put design at the heart of your company.

In the world of brochure design, clients demand creative and memorable results delivered under budget and on time. The Artworks have an impressive collection of the most innovative and exciting brochure designs from small to medium size businesses and blue chip corporations. The small selection shown here highlights an array of firms who have used the Artworks to push the creative envelope. We turn brochure design challenges into sales opportunities whether that be via a simple 4 page brochure to a full 48 page and beyond product catalogue.

Designing corporate logos is the bedrock of any graphic design business. We’ve embedded quite a few ingenious examples throughout the various pages of this site. Enjoy!

Do accentuate the positive or indeed the negative. Find out what’s right about your product or service and then dramatise it, like a cartoonist exaggerates an action. For example, in the dry cleaning advert above you’d expect to see crisp white clean clothing, but why not also black? This realisation accelerated my creative thinking process faster than anything I have learnt since leaving art college. Providing there is a basic truth in the idea, you can dramatise it to infinity.

Don’t promise what you can’t deliver in your ad. When selling a product or service, we tend to over-promise in our enthusiasm for attention and an immediate sale. No one will say anything, they just won’t trust you quite as much next time. Basically you’ve blown it. If instead you undersell, pointing out the possible weaknesses and how to resolve them, should they occur, you are not only building a trusting relationship with your potential purchaser but you’re able to solve any problems. And if it does turn out the way you hope, it is a bonus.

Don’t concentrate on too many ideas at a time. Some people have a gift for coming up with ideas.  But for those that don’t it is a real struggle.  Oddly, the people who struggle most are often the ones who become the most successful. Having too many ideas is not always a good thing.  It’s too easy to move on to the next one, and the next one.  If you don’t have many ideas, you have to make those you do have work for you.

Do check your telephone number is correct ... can’t believe it’s taken until the letter “F” to mention this.

Don’t stray from your corporate colours. For examples of why, simply look up Benson & Hedges gold adverts on the internet. These adverts really did set the benchmark for reinforcing corporate colours in cigarette advertising in the 1970’s and because of their success were duly copied by every other cigarette manufacturer, for example Silk Cut -purple, JPS - black etc.

ALL DESIGNS ARE COPYRIGHTED

All ad designs are licensed to regional areas throughout the UK. To create a stunning advert or to adapt a design seen here for your company in your region please call 01663 745070.

FREE INTRODUCTORY

ADVERT DESIGN SERVICE

Send us your best advert, leaflet or logo ...and we'll send you back a better one!

And if you don’t like our ideas or designs, it’s our problem, not yours.

Our introductory FREE Design Service is only available during certain times.

Please call Mike on 01663 745070 to check availability of this unique service.

WELCOME TO OUR A-Z DIRECTORY OF ADVERT DESIGNS THAT WORK

ADVERT DESIGNS FROM £95   LEAFLET DESIGNS FROM £95   LOGO DESIGNS FROM £95

ADVERTS A-G
48 Hour Service
Best Advert of the Year
Top Ten Leisure Vehicle Adverts
Top Ten Solicitors Adverts
Testimonials
Logos
Brochures
Exhibition Stands
Mike’s Column
ADVERTS H-M
More Logos
A4, A5 & A6 Leaflets
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E-Mailers
1/3 A4 LeafletsADVERT_DESIGNS_H-M.html
ADVERTS N-R
Top Ten Headlines
Photography
Bus & Billboard Outdoor Advertising
More Logos
Testimonials
Award Winning Radio ScriptsADVERT_DESIGNS_N-R.html
ADVERTS S-U
TV Commercials
Solicitors & Personal Injury Adverts
Stationery Packs
Presentation Folders
Before & After Examples
Black & White Logos
Template Adverts Versus Originals
Black & White Adverts
Catalogues
Snapshot of AdvertsADVERT_DESIGNS_S-U.html
ABOUT US
Our Story
Mike’s Mission Statement
Advert Visuals from the 1980’s
Words of Advertising WisdomABOUT_US.html
CONTACT US
Reply FormCONTACT_US.html
ADVERTS V-Z
Endorsements & Testimonials
Van Design Livery
Websites
Putting Yourself in the Advert
Web Banner Adverts
Web, Print & Email Newsletters
Which is Best? Yellow Pages, Thomson Local or The BT Phone BookADVERT_DESIGNS_V-Z.html

The Artworks is the ideal marketing and advertising design company to contact for small established businesses. Indeed, for those considering starting a business we are established “start-up”  business design specialists. Please ask about our business start-up packages. Our key services include: advert design, leaflet and mail shot design & printing, logo design, brochures and folders, vehicle and van livery design, Yellow Pages, Thomson Local and BT Phonebook advert design & all aspects of graphic design for printed national and regional newspapers and magazines, websites & SEO. Over 30 years we have established a significant client base throughout the UK, Manchester, Derbyshire, Lancashire, Yorkshire, Cheshire, The North West, The North East, The South West, Scotland, Wales, Northern Ireland, Staffordshire, The Midlands, London & The Home Counties, Europe, New Zealand, Australia, USA and of course our home region of the High Peak in North Derbyshire, England.

START-UP

FROM £299

PACKAGES

CALL NOW FOR FULL DETAILS

BUSINESS

NEW

DESIGN

Ideas are like fish; you throw the small ones back!